Free guidesI moved from engineering into product. These are the guides I wish I had earlier.
One guide is for technical people considering product roles. The other is for product managers who want to build stronger technical and AI fluency without trying to become software engineers.
I spent years assuming strong technical work would speak for itself. It rarely does. Moving into product taught me that the same experience can look very different depending on how you frame the customer problem, the trade-offs, and the impact.
These guides are my attempt to make that transition easier for others, whether you are moving from engineering toward product, or already in product and trying to become more confident with AI, APIs, data, and technical teams.
Two guides. Pick the one that fits, or both.
For engineers, tech leads, architects, developer advocates, and solutions engineers
The Engineer's Guide to Moving into Product Without Starting Over
For technical people who are starting to wonder whether the next step is still another technical promotion, or whether product, platform, AI, or developer experience work might be a better fit.
- How to choose between PM, technical PM, platform PM, AI PM, and developer experience paths
- How to explain technical work in product and customer language
- Why your CV may read like a delivery log, and how to fix it
- What skills to build over the next 90 days
For product managers, product owners, and product leads
The Product Manager's Guide to Building AI and Technical Fluency
For product people who do not want to become engineers, but do want to understand enough about AI, APIs, data, and automation to ask better questions and make better product decisions.
- The technical concepts modern PMs should understand
- How AI, APIs, data, and automation change product work
- How to build credibility with engineering teams
- What to learn first without getting lost in technical detail
Which guide should I choose?
Choose the engineer guide if you have a technical background and want to move closer to product, platform, AI, or developer experience work.
Choose the product guide if you already work in product and want to become more confident with AI, APIs, data, automation, and engineering conversations.
Not sure? Pick both. Many people sit somewhere between technical and product roles.
These guides are not for everyone.
They are not a generic introduction to product management, a coding bootcamp, or motivational career advice.
Why I'm writing these guides
I spent more than 10 years as a software engineer before moving into product leadership. Since then, I've worked across developer experience, APIs, AI-enabled automation, product strategy, innovation, and customer-facing technical products.
A recurring pattern I've seen is that capable people often undersell themselves. Engineers describe systems, tickets, and releases when they should be explaining customer impact, adoption, risk, and trade-offs. Product managers sometimes avoid technical topics when a small amount of fluency would make them much more effective.
That is the gap these guides are designed to address.
Background
- 10+ years in software engineering before moving into product
- 9+ years across product development, innovation, developer experience, APIs, and AI-enabled automation
- Customer-facing work involving organisations including Amazon, TikTok, Microsoft, Apple, Chase, and Stripe
What happens after you sign up
- 01You'll receive the guide or guides you selected when the first version is ready.
- 02I may send occasional practical notes on technical product careers, AI, APIs, developer experience, and positioning.
- 03Early subscribers may be invited to give feedback before the material becomes workshops, audits, or coaching resources.
- 04No spam, no generic career newsletter, and no hard sell.
I may later invite a small number of subscribers to beta test practical coaching, career audits, or workshops based on these topics.